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Attributes outstanding 3 year revenue growth to it’s rock solid subscription-based phone service solution and customer-focused team.

April 26, 2013 – Ottawa, ON : Versature, a leading provider of cloud-based phone service for Business in Canada, announced that it was named to the Ottawa Business Journal’s Fastest Growing Companies list at yesterday’s Awards Ceremony at the Ottawa Marriott Hotel.

It’s been quite the year for Ottawa-based Versature, Continue Reading This Post ...

Yesterday (Thursday the 15th of November) we sponsored TechLinks, an event put on by the folks over at Exploriem.org. We took a giant leap of faith because this is the first year for the event, so we had no idea what to expect. We were keen to support the startup community in some way during Global Entrepreneurship Week, so we jumped in with both feet.  The concept is that there are a number of invited businesses at the idea stage and/or some with prototypes that pitch their idea to the attendees.  It’s not a sit-down, stuffy, get uncomfortable in your chair type of event.  On the contrary, the room is setup so that each company has a small space to pitch their idea to the attendees as they walk through, mixing and mingling. Continue Reading This Post ...

A question we often hear from clients is what they can set for CallerID. With Versature clients assign both a CallerID name and number to each phone.

Yes, this means that you can easily split up your company so that outbound calls show specific names and numbers for different in house teams, different company names or even show the actual staff member’s name instead of the organization name when making a call.

With regards to limitation, the CallerID name field has no content restrictions except for length; most traditional phones only show a few characters making a short name the best option. For phone numbers this is a bit trickier – Versature does require that clients use a valid Versature phone number for outbound callerID. This prevents abuse and discourages other questionable activities. However, using the Call Privacy feature listed below you can block callerID on a per call basis if needed.

You can however set a unique CallerID phone number per phone or even use a number which only goes to voicemail as your callerID number.

Another question that comes up from time to time is what number appears if calls are forwarded to another destination like a cell phone. In this case the original callers information is passed to the end destination allowing you to decide how or if to answer the call. Continue Reading This Post ...

Versature’s Greetings functionality allows you to record your own personal message to be played when you are unavailable.  Watch this How-to Video for info and tips on how to setup, record and playback your personal greetings from Versature’s Dashboard app.

Versature’s Personal Call Control allows you to redirect calls to outside numbers. Watch this How-to Video for info and tips on how to setup, modify, enable and disable personal call control from Versature’s Dashboard app.

Bria Mobile Softphone on Sale

A few weeks back our CTO, Adam Sherman, put a post together recalling his success in using the Bria softphone client on his iPhone and how he is using it on a daily basis in addition to his Polycom desk set for increased mobility around the office.

If you missed it, check out: Office Extension in your Pocket

For a limited time Counterpath, the Canadian company who created the Bria softphone application,  is offering a discount worth mentioning (half price!) on the Bria Mobile product line for both iOS (iPhone) and Android : http://t.co/z767vs2R

I attended a luncheon yesterday and was reminded of a book by Seth Godin called “The Purple Cow”.  In it, he talks about finding ways to make your products “remarkable”, that traditional advertising is too cluttered to matter, and that the only way to break through is to reach out and target people who can be advocates and spread your message through word-of-mouth.  The best example of this way of thinking in the real world is, of course, Apple.

At the luncheon, one of the attendees had a bit of a different take on Seth’s mantra. He feels that along with a great product, you should also make everyday mundane business decisions remarkable.  I hope he doesn’t mind if I share his story.

When Nazim‘s company was looking for new office space, they were brainstorming about ways to make this routine business need into a story that people would be interested in. Businesses go through the motions on things like office moves, christmas parties, anniversaries and even record sales months without anyone knowing .. the trick is how to make them “remarkable”.

Here was their solution.  In the centre of their new office digs, on a raised platform, they installed a fully functioning DJ booth.  Have a look at it here.  Now that’s outside the box thinking!  They did a bunch of other things as well, but you know it was the DJ booth that got all of the attention.

Along with the great “office vibe” something like this can generate, they also got some attention from the Globe and Mail and other publications like this one.  We’re actually planning an office move in the next year and I’ve started thinking about what we can do to make our new space remarkable.  Thanks Nazim!

How many other routine decisions do we make as business owners that we could jazz up with a little creativity?  Probably a lot of them.  It’s something that my team is going to be thinking about as we drive our growth to even higher levels over the next 18-24 months.