Category Archives: Sales

Anything from the Sales Department.

Versature Mobility – Take Your Office Extension With You

April 24, 2013 - Paul Emond

OTTAWA, ON : April 24, 2013 – Versature Corp. today announced that it has partnered with Counterpath Corporation to provide hosted softphone capabilities across a wide range of devices including iOS, Android, Windows and Mac.

“Versature Mobility” is a new offering from Versature that includes :

  • No upfront software license costs
  • No-cost automatic upgrades
  • Bria softphone is remotely configurable by Versature technicians
  • Low cost monthly fee added to your Versature bill

“As a result of the remote configuration capabilities built-in to this new hosted offering, Continue Reading This Post ...

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Premise Based PBX vs. Hosted PBX TCO

April 15, 2013 - Paul Emond
Total Cost of Ownership TCO

Total Cost of Ownership (TCO) calculation variables

Recently we had a company ask us about supplying Total Cost of Ownership (TCO) calculations over a 5 year period.  They were considering both premise-based and Hosted PBX options, and were having difficulties creating a model which would allow them to compare the two in an apples-to-apples fashion.  There are a number of semi-hidden costs when you go with a premise-based solution that need to be accounted for in a TCO model, and in response we created an Excel spreadsheet for them to capture that information.

Here is our model based on 20 seats.  As the number of seats go up, the monthly per-user cost for Hosted PBX goes down, so if you are looking at >50, >200 or >1000 seats it would make sense to contact us to make sure you get volume pricing information.  Also, the cost of the premise-based PBX goes up substantially as you add users.  Again, if you are looking for information on this we can provide ballpark pricing that we’ve received in our competitive analysis.

Without further ado, here is the model :

Total Cost of Ownership Model for Hosted PBX vs. Premise-based PBX

Total Cost of Ownership Model for Hosted PBX vs. Premise-based PBX

Click on the image for a larger view.  If you’d like this spreadsheet emailed to you so that you can make your own modifications to the model, just email our Sales department.

Some of the key take-aways are the cost of software upgrades and maintenance for premise-based systems that are not often made available to you up-front.  That’s usually a post-sales follow-up surprise.  Also, remember that Hosted PBX completely replaces the need for your telco (ie: Bell Canada, Telus, Rogers, etc…).  The bill you currently have for lines from one of those companies will be completely replaced by your Cloud-based PBX provider (ie: Versature).

Lastly, this model assumes a VoIP enabled Premise-based PBX.  If it is an analog system, then the costs go even higher for moves/adds/changes and maintenance.  If you are currently on Centrex from your telco, then the TCO is even more compelling and we need to talk ASAP.

The industry is changing very quickly.  Everything IT and Telecom related are moving to the cloud.  You wouldn’t consider hosting your own website or CRM system on premise, would you?  The substantial one-time costs, hassles, ongoing maintenance, required upgrades and security concerns of premise-based PBXs make for a very compelling case for Hosted PBX.

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Digital Signatures as a Closing Tool

March 05, 2013 - Paul Emond
Cloud-based Digital Signatures are the future.

Cloud-based Digital Signatures are the future.

Our sales process is not unique. We provide a quote to our potential customer, they review it and make a “go/no go” decision, and then get the paperwork back to us so that we can begin our work. There are many industries that work this way.

Up until recently, we would generate PDF quotes and send them out for signature, asking that the potential customer print them out, sign them, and return them by fax or scan and email them. We identified this as a bottleneck, as it was often taking days and weeks from the time that we sent the final quote to when we got the signed quote back, with no visibility for us to know what was happening during that time. Were they having second thoughts? Continue Reading This Post ...

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Half Of My Marketing Dollars Are Wasted

February 12, 2013 - Paul Emond
Marketing - Track, Analyze, Re-Focus Your Efforts, Repeat.

Marketing – Track, Analyze, Re-Focus Your Efforts, Repeat.

I’ve been thinking a lot lately about this quote, which goes “Half of my marketing dollars are wasted, if only I knew which half!”.

We’ve definitely been guilty in the past of taking a shotgun approach to marketing, which I don’t think is uncommon in small business. As we grow and we take a more systematic approach to everything we do, it fell to me to review and optimize one of the larger budgets that we have after salaries. To say I went into it kicking and screaming would definitely be an Continue Reading This Post ...

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Versature Announces Availability of the Polycom VVX 500 Multimedia Phone

January 21, 2013 - Paul Emond

January 21, 2013 : Ottawa, ON – Versature today announced the immediate availability of the Polycom VVX 500 MultiMedia IP phone as an fully supported end-point option for Versature’s Hosted PBX service.  The VVX 500 was released last year, and Versature has had the phone in our lab and out with select customers on field trials over the past six months.

The VVX 500 is a really interesting telephone option for a number of reasons :

  1. The price point is almost the same as our flagship phone, the SoundPoint IP550
  2. The functionality of the phone matches and in some areas surpasses the IP550, specifically in the areas of call recording and integration with the PC.
  3. The VVX 500 is field-upgradable to allow for video calling (USB), so it future-protects your investment.
  4. The interface is a touch screen, almost iPhone-like, so working with the phone will be intuitive to most, right out of the box.

For more information on the Polycom VVX 500 Multimedia Phone, check out Polycom’s VVX 500 website or datasheet.  If you’d like to add the Polycom VVX 500 to your existing Versature installation, it is completely compatible with all the other Polycom offerings including the SoundPoint line of phones and conference phones.  Why not give Versature Sales a call to discuss your requirements?

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Phone System Security: Safe PIN Codes

December 12, 2012 - Jonathon Moody

Having spent the better part of the last decade buying, selling, and supporting hosted services to business I am very aware of the advantages hosted services can provide. One of those advantages which is often overlooked during the buying cycle is the concept of ongoing maintenance and security.

For those of you thinking about a Hosted Phone Service but not yet believers, ask your administrator when they last performed a security audit on your phone system, and then see the bottom of this post for an article which outlines the real possibility of a $100k loss as a result of simple PINs.

While most of the security work Versature’s technical staff perform is invisible to our clients (as it should be!), we have recently undertaken a PIN security audit to identify users with easy to guess PIN numbers.

This process produced a list of users which our technical support team is contacting. If you receive a call they will request a PIN change and direct you to the Versature Dashboard where you can update the PIN yourself.

For those interested, after the break, I share a link to a Toronto story from CBC, which outlines why having a secure PIN can save hundreds of thousands. The following is a great example from the Toronto area a couple years back:

Continue Reading This Post ...

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Replace Your Desk Phone With Your Smartphone

November 20, 2012 - Paul Emond

As was mentioned previously on this blog, Versature recently exhibited at TechLinks in Ottawa and was showing off the mobile abilities of our communications solution.  We felt that the mobile side was much more exciting to startups and early stage companies, as they are highly mobile and usually somewhat disconnected from their co-workers and fellow founders.  Here is the video (provided by our partner, Counterpath), that we showed at the exhibition. Continue Reading This Post ...

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Versature Halloween Special : Scary Telco’s

October 31, 2012 - Paul Emond

In a previous post I mentioned that we recently held a mini-retreat to work on Versature’s marketing and positioning.  One of the fun pieces that came out of that brainstorming session was a pretty funny take on our dinosaur ads that I thought I would share. Continue Reading This Post ...

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Business Phone Service. Evolved.

October 29, 2012 - Paul Emond

A month or so ago some of the staff and I had a mini-retreat to discuss Versature’s elevator pitch, or more generally, Versature’s story. We were led in our workshop by Dennis Van Staalduinen, whom I would highly recommend for work of this type.

We ended up getting a lot out of the experience, but for me the most exciting piece was that we were finally able to tie a lot of marketing pieces together that had been a little bit disjointed. Dennis did that with 4 little powerful words that will become part of our marketing materials going forward. “Business Phone Service. Evolved”. Let me explain… Continue Reading This Post ...

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Versature named as Finalist for OBAA Small Biz of the Year

October 10, 2012 - Paul Emond

Versature announces 5 year growth of 1,100%

FOR IMMEDIATE RELEASE:

Ottawa, ON – October 10, 2012: Versature announces that it has been named as a finalist for the Ottawa Business Achievement Awards (OBAA) Small Business of the Year for 2012.  For more information about the awards gala, please see ottawabusinessawards.com.

Versature launched it’s hosted voice service in October 2005. Over the past 5 years (2007-2012), Versature has grown revenues by an astounding 1,100%.  Year over year growth for the company is a healthy 40% over 2011 numbers. Versature was named a Branham300 “Up and Comer” in 2008, was a finalist for the OBAA in the professional services category in 2010, and was named a “Startup to Watch” by the Ottawa Business Journal in 2012. Continue Reading This Post ...

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