The Cloud. Cloud Computing. Software as a Service (SaaS). Do these terms cause you to erupt into a knowing smile or, like a lot of business owners, do they cause you to break out into hives? There are three distinct camps when it comes to Cloud Computing:
- You are already drinking the Kool-Aid. Good for you!
- You are aware of the shifting landscape, but are reluctant to change.
- You have your head buried in the sand, and are about to get passed by your competition.
Ever since Microsoft’s “To The Cloud!” ad campaign there has been a lot of awareness about the Cloud within my circle of friends and business colleagues, which has been a great thing for companies like Versature. There is a large ecosystem of businesses out there offering Cloud Computing technology and services that Versature is proud to participate in. Of course, we utilize our own cloud services and those of our peers, because we know that to understand the Cloud revolution, we need to be a part of it.
I thought it might help other businesses to get an inside look at how we have structured our company around Cloud Computing technology. The best thing about utilizing services from the Cloud is that you can choose “best of breed” solutions that perfectly fit with your business, or can be customized to do so. In no particular order, these are the Cloud-based services that we use to run our business here at Versature.
- Email / Collaboration : Google Apps for Business
- CRM : Salesforce Sales Cloud
- Social Media : Hootsuite
- Marketing Demand Generation : Unbounce, MailChimp
- Marketing Analysis : Google Analytics, Salesforce Sales Cloud
- Document Management : Box, Google Drive
- Subscription Based Billing : Zuora
- Business Intelligence : KlipFolio
- Software Development : Github, Google App Engine
- Website Performance Cache’ing : CloudFlare
- Technical Support : Salesforce Service Cloud, LogMeIn
- Online Backup : BackgroundBackup
- Phone System : Versature (of course)
Most of these tools work seamlessly with each other while providing us with a ton of business advantages above and beyond not having to host it ourselves or put out a large capital investment. As you can see, we are definitely embracing the Cloud revolution, and as an early adopter that has been through the ups and downs, it is very clear to us that this is the way to move ANY business forward.
At the core, we have embraced Salesforce.com. Much more than a CRM (Customer Relationship Management) platform, Salesforce.com runs our sales, provisioning, admin and support departments, and is the center of activity at Versature. We’ve taken the time to “bake in” our business processes and have seen customer service improvements as less things are missed or neglected, especially as tasks move between departments.
If you have questions about how we use these tools or why we chose one over another option, feel free to ask in the comments below and we’ll do our best to answer.