Versature turned 10 years old today. Leading up to this day, we’ve published a couple of blog posts looking at the past and present of the company. Today we focus on the future.

10 years is kind of too old to be considered a startup, but maybe because of the pivots or maybe just because of the youthful culture at Versature, we honestly still consider ourselves a startup. Maybe it’s because we are David in the “David and Goliath” story going up against established players like Bell Canada, Telus, Rogers and Shaw. We need to be nimble, to innovate quickly, to try new things and not be afraid to make mistakes. I think that’s been one of the keys to our success so far.

So, what does the future hold for Versature? Dreaming big, we are looking into ways to provide our customers with data analytics tools so that they can slice-and-dice their phone traffic patterns and make informed business decisions around those metrics. Some people refer to this as “Big Data”, and it can be used to improve sales efficiency, increase support quality, and analyze call and voicemail patterns for relevant information to do with your business.

Another item on our roadmap is to identify those Cloud-based service providers with a complimentary offering that we might tie into, to improve our customer’s experience. Things like Cloud-based Email, File Storage, CRM, and other innovative services that we haven’t even considered yet. It’s fun to be part of the Canadian cloud ecosystem and encourage businesses to adopt cloud technologies.

Lastly, our partner Polycom has come out with a number of interesting video solutions in the past year. On the VoIP side, they have released the VVX500 and VVX600 which are camera-ready phones which are fully supported on our platform. Video has been something that has been promised to small business for years, and it seems that now the price point is finally down where it’s affordable. It still has to be proven that businesses need/want video as a communications tool, but with the price of the VVX phones at a similar price point to our regular VoIP phones, it will make sense to a lot of businesses to purchase the VVX options in order to future-proof themselves. We’ll have an announcement on pricing of the VVX line of phones in the new year.

So, Happy Birthday Versature! Looking forward to what the next 10 years brings us.

“Count your life by smiles, not tears. Count your age by friends, not years.”

Paul Emond - President, CEO

Paul Emond is a serial entrepreneur with a technology focus. A past company was recognized as one of the Top 100 Fastest Growing Companies in Canada, and more recently Versature was honoured with the “Small Business of the Year” award from the Ottawa Chamber of Commerce.