Monthly Archives: February 2012

Versature How To – Dialing from Your Versature Phone

February 29, 2012 - Paul Emond

Continuing our recent run of new how-to video’s appearing on Wednesday, here is a video that we’ve had for some time which helps customer’s transition from an analog phone system to a digital Voice-Over-IP one.

While you might think that a how-to on dialling your Versature phone would be a waste of time, give us a few minutes and you’ll see that these few tips will go a long way to making your experience with your new IP phone system a positive one.

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Photo shoot for “Startups To Watch in 2012″

February 28, 2012 - Paul Emond

Versature was recently named a “Startup to Watch in 2012″ by The Ottawa Business Journal.  We were one of 10 companies featured in last week’s edition of the weekly newspaper, and we were proud to be surrounded by great companies such as Conceptshare, Arkli, Teldio and others.

As an aside, the paper asked for publicity shots that they could use and so I visited with my good friend Miv Fournier at his studio.  To my surprise, he had decided Continue Reading This Post ...

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New Dashboard Beta Release and a New Versanaut

February 27, 2012 - Adam Sherman

The Versature development team has been hard at work improving the experience of our Dashboard tool. This week, we are updating the beta release with improvements to the following areas:

  • Personal Call Control

    Personal Call Control

    We have responded to customer feedback and have simplified the settings area. It now contains a new Personal Call Control section which allows you to control how your calls are handled in a straightforward fashion. This replaces the old call forwarding area and amalgamates settings into a single location.

  • Quick Forward

    Quick Forward

    If you frequently forward your calls to the same destination, you are now able to simply click on the double-arrow icon from any screen to re-enable or disable forwarding.

  • We also hunted down and slaughtered some bugs that affected the settings area.
  • Some optimizations have been added to increase the responsiveness of the Dashboard while also ensuring future scalability.
  • Lastly, we significantly improved our internal testing, which should improve future releases.
David Ward

David Ward

I am personally very proud of our team and would like to take this opportunity to welcome David Ward who has already been instrumental in this release. Welcome to the team, Dave!

Adam Sherman - Chief Technology Officer

Adam is a co-founder and CTO of Versature and is responsible for the company’s technological direction and product development. He has over 15 years of experience in the hosted service industry, which is way back before anyone cared to call it the cloud.

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Marketing Tip: Your Phone & Your Image

February 23, 2012 - Paul Emond

Maria Ford. President of Kaszas Communications

The following is a guest post by Maria Ford, president of Kaszas Communications.  Maria has worked with Versature on marketing & communications for a number of years now (since the beginning, actually).  Here’s her take on a business phone system from a distinctly marcomm perspective. 

So your business is growing and you want your clients to know that you’ve got more to offer. That may be more products, better service, improved expertise, a better facility for clients … whatever growth means for your business. But, it’s the small things that will, if left untended, blow a hole right through your attempts to gain credibility as a bigger player.

One example that we as marketers often bring to clients’ attention is the company’s phone system! Like a website, your phone system is often the first (and could be the most Continue Reading This Post ...

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Versature How To – Assembling Your Versature Phone

February 22, 2012 - Paul Emond

Versature provisioning engineers work with new customers to get their phone system setup and tested in our lab before it goes out to the customer. All the customer has to do is to assemble the phone once received. They’ve already been pre-configured, and come labeled with the extension and name of the person who they are for.

Here’s a quick How-To on assembling your Versature phone. It’s really super easy, and is the only “installation” that is required with our service.

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Parallels Automation for Hosted PBX: SMB-Ready Phone Services?

February 16, 2012 - Paul Emond

Awesome Customer Service is ABSOLUTELY Required

Here at Versature we follow the Hosted Voice industry pretty closely. This week I came across a press release from Parallels for a new Hosted PBX offering for small business.  For those of you who don’t know, Parallels has a massive install base with Web Hosting companies, because they provide automation and virtualization software which allows the web hosting companies to monetize their data centres.

I guess Parallels has seen the same SMB trends that we have and has decided that their Continue Reading This Post ...

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Versature How To – Conferencing

February 15, 2012 - Paul Emond

Versature’s Cloud-based Phone Service includes a ton of useful features, from Find-me/Follow-me functionality to Alternative Contact and 3 Way Conference Calling. Today we’re going to focus in on Conferencing with this brief How-To :

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Don’t Go Extinct – Upgrade to Versature

February 03, 2012 - Paul Emond

Sometime in the next few weeks Versature will launch a new campaign which takes a tongue-in-cheek swipe at the existing telco’s and their old-school way of doing things.  The guys at Northern Army actually came up with this campaign months ago, but we wanted to let the new brand sink in for a while before going forward with these playful ads.

Feel free to let us know what you think in the comments.

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VoIP for Business Has Crossed the Chasm

February 01, 2012 - Paul Emond

We've Definitely Crossed The Chasm in 2012 into Mainstream Adoption of VoIP Technology

Versature is almost 9 years old now, and along the way we’ve been a party to some exciting times in the Voice Over IP industry as it grew into a viable alternative to the traditional telcos.  Up until last year, we seemed to be constantly battling a strongly-held perception in the general business population that VoIP technology was something to be avoided because of poor quality.  It is clear that in the beginning, a lot of people had poor experiences with residential-focused companies like Vonage, Primus, Skype and others, and that tainted people’s perception.  It seemed like Continue Reading This Post ...

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