Versature Explainer Video

June 10, 2013 - Paul Emond

We are working with the talented folks over at inMotion to create an Explainer Video that will, in 2 minutes or less, explain what it is we do and why you should work with us. The process has been a lot of fun so far, mostly focused on the script and timing. At the moment, we are on draft # 6 of the script, so as you can imagine we’ve been busy refining our message and tweaking the storyline.

Last week, we were introduced to some of the main characters of the video and I thought it would be fun to share. First, there is “Bill”, who is your ‘every man’ that will be the lead character in our video. After that, we did some freehand concepts for how Versature will be represented as well as the “evil telco” character that represents the old way of acquiring and managing your business phone services.

billevil_telco You can click on the images to see them in a larger version. It will be great fun to see these characters come to life over the next few weeks as the video is animated and edited. Look for the finished product to be available sometime over the summer – it will probably be featured prominently on Versature’s website when it is ready. I’ll try to update the blog with details on our progress as we move forward through the different stages.

I’d highly recommend the folks over at inMotion if you are looking for video production work. They are local here in Ottawa but do work for companies across North America.

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Versature’s Sexy Billing

May 01, 2013 - Paul Emond
Traditional telecom billing would never be considered "sexy", but when has Versature ever been associated with anything traditional?

Traditional telecom billing would never be considered “sexy”, but when has Versature ever been associated with anything traditional?

Yes, you read that right. Versature’s billing is sexy and it knows it.

Over the past few months Versature staff have been working hard at implementing a new cloud-based billing system that can keep up with our meteoric growth. I’m happy to tell you that as of today, it is online and ready to process invoices and transactions. All Versature bills from this point forward will be generated by the new billing system.  Continue Reading This Post ...

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Versature Named One Of Ottawa’s Fastest Growing Companies

April 26, 2013 - Paul Emond

Attributes outstanding 3 year revenue growth to it’s rock solid subscription-based phone service solution and customer-focused team.

April 26, 2013 – Ottawa, ON : Versature, a leading provider of cloud-based phone service for Business in Canada, announced that it was named to the Ottawa Business Journal’s Fastest Growing Companies list at yesterday’s Awards Ceremony at the Ottawa Marriott Hotel.

It’s been quite the year for Ottawa-based Versature, Continue Reading This Post ...

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Versature Mobility – Take Your Office Extension With You

April 24, 2013 - Paul Emond

OTTAWA, ON : April 24, 2013 – Versature Corp. today announced that it has partnered with Counterpath Corporation to provide hosted softphone capabilities across a wide range of devices including iOS, Android, Windows and Mac.

“Versature Mobility” is a new offering from Versature that includes :

  • No upfront software license costs
  • No-cost automatic upgrades
  • Bria softphone is remotely configurable by Versature technicians
  • Low cost monthly fee added to your Versature bill

“As a result of the remote configuration capabilities built-in to this new hosted offering, Continue Reading This Post ...

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Premise Based PBX vs. Hosted PBX TCO

April 15, 2013 - Paul Emond
Total Cost of Ownership TCO

Total Cost of Ownership (TCO) calculation variables

Recently we had a company ask us about supplying Total Cost of Ownership (TCO) calculations over a 5 year period.  They were considering both premise-based and Hosted PBX options, and were having difficulties creating a model which would allow them to compare the two in an apples-to-apples fashion.  There are a number of semi-hidden costs when you go with a premise-based solution that need to be accounted for in a TCO model, and in response we created an Excel spreadsheet for them to capture that information.

Here is our model based on 20 seats.  As the number of seats go up, the monthly per-user cost for Hosted PBX goes down, so if you are looking at >50, >200 or >1000 seats it would make sense to contact us to make sure you get volume pricing information.  Also, the cost of the premise-based PBX goes up substantially as you add users.  Again, if you are looking for information on this we can provide ballpark pricing that we’ve received in our competitive analysis.

Without further ado, here is the model :

Total Cost of Ownership Model for Hosted PBX vs. Premise-based PBX

Total Cost of Ownership Model for Hosted PBX vs. Premise-based PBX

Click on the image for a larger view.  If you’d like this spreadsheet emailed to you so that you can make your own modifications to the model, just email our Sales department.

Some of the key take-aways are the cost of software upgrades and maintenance for premise-based systems that are not often made available to you up-front.  That’s usually a post-sales follow-up surprise.  Also, remember that Hosted PBX completely replaces the need for your telco (ie: Bell Canada, Telus, Rogers, etc…).  The bill you currently have for lines from one of those companies will be completely replaced by your Cloud-based PBX provider (ie: Versature).

Lastly, this model assumes a VoIP enabled Premise-based PBX.  If it is an analog system, then the costs go even higher for moves/adds/changes and maintenance.  If you are currently on Centrex from your telco, then the TCO is even more compelling and we need to talk ASAP.

The industry is changing very quickly.  Everything IT and Telecom related are moving to the cloud.  You wouldn’t consider hosting your own website or CRM system on premise, would you?  The substantial one-time costs, hassles, ongoing maintenance, required upgrades and security concerns of premise-based PBXs make for a very compelling case for Hosted PBX.

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Digital Signatures as a Closing Tool

March 05, 2013 - Paul Emond
Cloud-based Digital Signatures are the future.

Cloud-based Digital Signatures are the future.

Our sales process is not unique. We provide a quote to our potential customer, they review it and make a “go/no go” decision, and then get the paperwork back to us so that we can begin our work. There are many industries that work this way.

Up until recently, we would generate PDF quotes and send them out for signature, asking that the potential customer print them out, sign them, and return them by fax or scan and email them. We identified this as a bottleneck, as it was often taking days and weeks from the time that we sent the final quote to when we got the signed quote back, with no visibility for us to know what was happening during that time. Were they having second thoughts? Continue Reading This Post ...

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Half Of My Marketing Dollars Are Wasted

February 12, 2013 - Paul Emond
Marketing - Track, Analyze, Re-Focus Your Efforts, Repeat.

Marketing – Track, Analyze, Re-Focus Your Efforts, Repeat.

I’ve been thinking a lot lately about this quote, which goes “Half of my marketing dollars are wasted, if only I knew which half!”.

We’ve definitely been guilty in the past of taking a shotgun approach to marketing, which I don’t think is uncommon in small business. As we grow and we take a more systematic approach to everything we do, it fell to me to review and optimize one of the larger budgets that we have after salaries. To say I went into it kicking and screaming would definitely be an Continue Reading This Post ...

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Make it Rain Business Using The Cloud

February 06, 2013 - Paul Emond

http://www.dreamstime.com/-image22643391The Cloud.  Cloud Computing.  Software as a Service (SaaS).  Do these terms cause you to erupt into a knowing smile or, like a lot of business owners, do they cause you to break out into hives? There are three distinct camps when it comes to Cloud Computing:

  1. You are already drinking the Kool-Aid. Good for you!
  2. You are aware of the shifting landscape, but are reluctant to change.
  3. You have your head buried in the sand, and are about to get passed by your competition.

Ever since Microsoft’s “To The Cloud!” ad campaign there has been a lot of awareness about the Cloud Continue Reading This Post ...

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Versature Announces Availability of the Polycom VVX 500 Multimedia Phone

January 21, 2013 - Paul Emond

January 21, 2013 : Ottawa, ON – Versature today announced the immediate availability of the Polycom VVX 500 MultiMedia IP phone as an fully supported end-point option for Versature’s Hosted PBX service.  The VVX 500 was released last year, and Versature has had the phone in our lab and out with select customers on field trials over the past six months.

The VVX 500 is a really interesting telephone option for a number of reasons :

  1. The price point is almost the same as our flagship phone, the SoundPoint IP550
  2. The functionality of the phone matches and in some areas surpasses the IP550, specifically in the areas of call recording and integration with the PC.
  3. The VVX 500 is field-upgradable to allow for video calling (USB), so it future-protects your investment.
  4. The interface is a touch screen, almost iPhone-like, so working with the phone will be intuitive to most, right out of the box.

For more information on the Polycom VVX 500 Multimedia Phone, check out Polycom’s VVX 500 website or datasheet.  If you’d like to add the Polycom VVX 500 to your existing Versature installation, it is completely compatible with all the other Polycom offerings including the SoundPoint line of phones and conference phones.  Why not give Versature Sales a call to discuss your requirements?

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Community Improvement Program

December 20, 2012 - Paul Emond

As part of Versature’s 10 Year Anniversary celebration, we’ve decided to give back to this great country that has allowed us to live our entrepreneurial dream and be so successful.  With this initiative, we intend to reach out to and support non-profit/charitable organizations working in Canada by providing them with Versature’s Hosted PBX fully-featured phone system at no cost.

It is our intention to collect applications from worthy organizations each quarter over the course of 2013 and to choose at least 1, but probably more, to support each quarter.  For full details and to apply, please see the dedicated page that we’ve setup for this program.

Continue Reading This Post ...

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